Moved
your business online? Have your website ready? Confused how to make
it to the list of ‘top searched websites’? Well, one of the solutions to become
one of the top searched websites is ‘SEO’ also known as ‘Search Engine
Optimization’.
Search
Engine Optimization is on-page optimization wherein the website is created with
a clear hierarchy and text links to make it easy for the search engines to
‘crawl’ through the site. Search engines are ‘crawlers’ or ‘automated robots’
which go through (crawl) the website and store the relevant information. This
process of storing relevant information is called ‘indexing’ and these
information are recalled when needed for a search query. When an online search
is performed, these search engines go through their database and show the
results which match the search queries. Also, it ranks those results as per the
popularity of the websites showing relevant results. Hence, ‘relevance and
popularity’ are the two things which are influenced by the process of SEO.
To
show the ‘relevant’ results to the search query, match your keywords to those
queries. Create keyword rich content and URLs. Make a website which is rich in valuable information
and its pages clearly describe the content (it is not buried inside JavaScript,
Adobe Flash Player).
Search
engines assume that more popular a site more useful the information it would
contain. To rank these sites in order of
their popularity mathematical algorithm is employed by these search engines.
*Following are some of the
characteristics of web-pages that tend to rank higher:
- Domain-Level Link Features: Based on link/ citation metrics such as quantity of links, trust, domain-level PageRank, etc.
- Page-Level Link Features: PageRank, trust metrics, quantity of linking root domains,links, anchor text distribution, etc.
- Engagement and Traffic/Query Data: Data SERP engagement metrics, clickstream data, visitor traffic / usage signals, etc.
- Domain-Level Keyword Usage: Exact-match keyword domains, partial keyword matches, etc.
Search
Engine Optimization makes websites understandable for search engines as well as
users. It helps the engine find out what each page is about, and its usefulness
to the users.
*Source- moz.com
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